Who we are.

A more popular fashion

The choice for everyone

Our audience (that means you) is wonderfully unique. And we do everything possible to help you find your size, with our ASOS brands available in over 30 sizes – and we are committed to offering all these sizes at the same price. So, you can be sure that we have the perfect garment for you. We are also proud to partner with GLAAD, one of the leading voices in LGBTQ activism, through a gender-neutral collection aimed at fostering a sense of acceptance.

Self-Acceptance and Body Positivity

It is very important for us to promote a healthy body image. Because we do not conform to any stereotypes, we work with over 200 models to represent our audience. We do not intend to digitally alter their appearance: there is no reshaping or removal of stretch marks here. Our models are part of the ASOS family, and we support them by following a wellness policy.

ParalympicsGB Partnership

We are more than honored to be the official partner of the British Paralympic Association, providing the ParalympicsGB team with their official and ceremonial outfits. Creating a bespoke collection that meets the athletes’ needs while giving them a sense of well-being is a privilege and has enhanced our understanding of designing clothing for diverse needs. We look forward to continuing our work together for the Tokyo 2020 Paralympic Games.

ASOS Marketplace

You certainly know that feeling when you browse a vintage shop or discover a small indie label before everyone else, right? Well, so do we. That’s why we created the ASOS Marketplace in 2010. Our team searches for the best fashion start-ups, and today we have over 700 shops in the Marketplace, where you can find that unique piece that suits only you.

Being Kind to Men Like the Planet Our Commitments

We have 168 suppliers that use 713 factories worldwide. We carefully ensure that every person in this supply chain is safe at work, respected, and earns a decent wage. We set high ethical standards and support our suppliers to help them meet them. In 2017, we developed a leading business ethics strategy with the following priorities: transparency; improving wages; health and safety; addressing and reducing modern slavery risks, and identifying and stopping child labor.

The Planet

We believe that fashion should not come with compromises, whether in terms of style, price, or impact. We have set ambitious goals to reduce the impact of our products, operations, and logistics, and we are always looking for new ways to advance sustainability. We work hard to ensure that animals do not suffer for fashion, and our guidelines are strict regarding sourcing for leather and producing animal-free products. Read our sustainable development strategy and our 2020 carbon strategy below.

ASOS Foundation

We created the ASOS Foundation because we believe that everyone deserves access to the same opportunities. It obtained charity status in 2013 and provides infrastructure, training, and support to enable disadvantaged young adults to reach their potential. We work with charitable partners to create long-term sustainable change in the UK, India, and Kenya, including The Prince’s Trust, Centrepoint, Udayan Care, SOKO Community Trust, and Wildlife Works Carbon Trust.